{"id":6488,"date":"2022-05-20T18:20:50","date_gmt":"2022-05-20T16:20:50","guid":{"rendered":"https:\/\/neilcollins.de\/?p=6488"},"modified":"2022-05-20T19:11:05","modified_gmt":"2022-05-20T17:11:05","slug":"what-do-you-audiences-want-i-mean-what-do-they-really-want","status":"publish","type":"post","link":"https:\/\/neilcollins.de\/en\/2022\/05\/20\/what-do-you-audiences-want-i-mean-what-do-they-really-want\/","title":{"rendered":"What does your audience want? I mean, what do they really want?"},"content":{"rendered":"\n
\"What<\/figure>\n\n\n\n

Berlin audiences can be analytical, cool and hard to seduce. On this particular evening, an earnest looking host introduces the first speaker. He begins: <\/p>\n\n\n\n

\u201cIt\u2019s Friday evening. I\u2019m supposed to talk about A.I and Blockchain.You probably know more about that than I do. So I\u2019m not going to talk about that. Instead, I\u2019m going to tell you about bad investments.\u201d<\/p>\n\n\n\n

The host looks horrified, but the audience erupts into laughter. <\/p>\n\n\n\n

What follows are 3 well chosen, personal stories. The storytelling seems spontaneous but is well structured and rehearsed. He\u2019s told these stories before, but not to this audience. Because after a long week, this<\/em> audience was craving excitement. He tuned into what they really wanted.<\/p>\n\n\n\n

By all means, prepare your talks with facts and figures. Add  arguments and opinions. But include a story or two and read the room. Tailor your story and presentation to the audience in front of you. They\u2019ll thank you with their attention. <\/p>\n\n\n\n

If you\u2019d like a trainer, coach or sparring partner for your next presentations, get in touch. <\/p>\n\n\n\n

Photo courtesy M ACCELERATOR of https:\/\/unsplash.com\/@m_accelerator<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Berlin audiences can be analytical, cool and hard to seduce. On this particular evening, an earnest looking host introduces the first speaker. He begins:  \u201cIt\u2019s Friday evening. I\u2019m supposed to talk about A.I and Blockchain.You probably know more about that than I do. So I\u2019m not going to talk about that. Instead, I\u2019m going to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[38,39,37,40,36],"class_list":["post-6488","post","type-post","status-publish","format-standard","hentry","category-blog","tag-audienceengagement","tag-investments","tag-presentations","tag-presentationskills","tag-storytelling"],"_links":{"self":[{"href":"https:\/\/neilcollins.de\/en\/wp-json\/wp\/v2\/posts\/6488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neilcollins.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neilcollins.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neilcollins.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/neilcollins.de\/en\/wp-json\/wp\/v2\/comments?post=6488"}],"version-history":[{"count":3,"href":"https:\/\/neilcollins.de\/en\/wp-json\/wp\/v2\/posts\/6488\/revisions"}],"predecessor-version":[{"id":6491,"href":"https:\/\/neilcollins.de\/en\/wp-json\/wp\/v2\/posts\/6488\/revisions\/6491"}],"wp:attachment":[{"href":"https:\/\/neilcollins.de\/en\/wp-json\/wp\/v2\/media?parent=6488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neilcollins.de\/en\/wp-json\/wp\/v2\/categories?post=6488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neilcollins.de\/en\/wp-json\/wp\/v2\/tags?post=6488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}